One Surefire Way to Stand Out in Your Job Search

One Surefire Way to Stand Out in Your Job Search One Surefire Way to Stand Out in Your Job Search Imagine if employers saw you as not just another job applicant, but as an expert in your field. Think how it would feel to point recruiters to the speech you gave at a prestigious conference or your Masters thesis on your industry.If youre not a well-know entrepreneur or senior executive, you might think thats just a pipe dream. But its not No matter what you do for a living, the Internet makes it possible for you to establish yourself as an expert. There are lots of ways you can do this, and many of them take time. For example, you could start a blog and build up an audience. You could tweet about your profession and attract attention that way. You could build up a strong verbunden presence by writing articles for trade publications. All of these are excellent strategies for building awareness.But what if you dont have the time or inclination to write regularly?Thats where my solution c omes in. Meet Squidoo.Squidoo is a free web publishing site that allows anyone to sign up and create web pages (called lenses).Here are a couple of lenses so you can see what Im talking aboutThe Best and Most Effective Way to Promote Your Business50 Ways to use Twitter These pages are quick and easy to create the interface is very intuitive and they offer lots of help. Best of all, the service is completely free. in fact, if you attract a lot of traffic to your page, you can actually earn money, but thats another story. For now, I want to focus on how Squidoo can help you further your career goals.How Can You Use Squidoo to Stand Out?Heres all you need to do.Create a Squidoo page that demonstrates your professional knowledgeWe all carry around enormous stores of knowledge about what we do for a living knowledge that cant be communicated in a two-page resume or short cover letter. Squidoo allows you to share that knowledge with other people while also positioning yourself as an aut hority.A sales person could create a page called How to Grow Revenues Through Solution SellingAn world wide web marketer could create a page called The Top 10 Web Analytics Tools and How to Use Them.An executive assistant could write An Executive Assistants Guide to Organization.A benefits administrator could write Understanding Your Health care Plan A Quick Guide.A plumber could write several pages on simple household problems such as How to Unblock a Sink. Include your page (or pages) in all job search correspondenceAdd a link to your page into your resume. Either at the end of your resume profile, or at the end of the actual resume, say something like Learn more about my approach to sales in my article How to Grow Revenues Through Solution Selling and include a link to your page.Include the same statement in cover letters or emails to eignung employers/recruiters. Add a link in your email signature. Link to the page on your LinkedIn page or Google profile. Now Youre an ExpertJus t like that, you have positioned yourself as a knowledgeable candidate. Marketers know that establishing a sense of authority is one of the keys to selling a product or service. The same applies to marketing yourself to potential employers. Show them that you know your stuff and they will instantly think more highly of you.You have also shown that you are serious about your work. Employers are looking for dedicated, hard-working employees who care about what they do. Its hard to tell that from a resume. But someone who took the time to write an article about his profession? Thats someone I want to meet.Photo by suvodeb